Millions of dollars are spent on digital marketing and advertising every day. To reach the largest audience possible, businesses need to take advantage of all forms of digital media. One way is using digital signage solutions in their business and/or office building. Here are ten amazing benefits of digital signage for businesses!
Digital signage is a digital display that broadcasts messages, videos or other content to a target audience. Digital signage can be used as a standalone channel or as an integrated communications campaign.
Enhances brand awareness.
Digital signage can be used as part of an overall marketing strategy to enhance brand awareness in the minds of consumers. When people repeatedly see your brand name or logo on different screens, they’ll start associating that image with your business — even when they’re not actively thinking about it.
Increases sales opportunities.
Using digital signage in retail shops increases sales opportunities because it allows you to offer more information about products and services. At the same time, customers wait in line, which helps them make buying decisions faster than they would otherwise have done so.
Grabs attention and can hold it longer.
Digital signage grabs attention because it’s visually appealing, but it also keeps people engaged with the message longer than traditional forms of advertising such as print ads and newspaper ads. Studies show that people will spend an average of six seconds looking at an advertisement they find interesting before moving on. In addition, a digital sign can be programmed to display a different message every few minutes, so there is always something new to look at.
Makes more effective use of your space
Digital signage allows you to reach a larger audience than traditional advertising methods allow. With digital signage, you can display your message at every corner of your store or office without worrying about being heard over background noise or competing messages.
Higher perceived value than static signs.
Digital signs can be designed with eye-catching graphics, animations and video footage that will catch your customers’ attention and keep it on the screen for longer periods. This increases the chances that your customers will see the message on your sign and makes them more likely to remember it once they leave your store or restaurant. On the other hand, static signs aren’t as engaging as their digital counterparts because they don’t change very often — you’ll see the same thing repeatedly until you decide to change it manually or set up an automated schedule for what appears on it.
Less costly and time-consuming than traditional signage.
Digital signage can be easily updated through software or the internet. With a digital display, you can change your message whenever needed — without having to replace physical signs or print new ones.
Gets noticed 24/7, 365 days every year.
These signs are always on and available for your customers to view at all times. This allows you to reach customers who may not be checking their phones or laptops during certain hours of the day.
Digital signs can be updated quickly and easily.
You can change the message on your digital sign whenever you want or need to, even if it’s in the middle of the night! So you don’t have to worry about sending emails, creating graphics or scheduling meetings with marketing professionals; just log into your account, make changes and upload them to your screen(s).
Digital signage solutions have been a proven and effective marketing strategy for decades. As industries become more tech-savvy, they’re starting to see the value of such a strategy.
